What Can Be Offered

Search Engine Optimization (SEO) is intended to improve a website’s ranking in organic search results. It includes creating and optimizing content, researching for keywords, establishing links, and obtaining backlinks.

SEO Services:

On-Page Optimization

On-Page SEO includes optimizing headlines, HTML tags, and images. It involves publishing high-quality and relevant content as well. As a result, it improves your website’s performance and organic search traffic. It could then boost your site’s ranking on the SERP and establish higher authority and credibility.

10 On-Page SEO Tactics

  • Increase your site speed.
  • Use short and straightforward URL structure.
  • Choose an SEO-friendly web design.
  • Optimize title tag and meta description.
  • Create interesting headings and try to include keywords.
  • Add high-quality, relevant, and keyword-rich content.
  • Don’t overdo your keyword usage.
  • Have a sitemap on your website.
  • Integrate social media platforms.
  • Research on competitors’ websites and make a comparative analysis

SEO Writing

SEO Writing is the art of composing relevant and valuable content that is search engine friendly. It involves strategically placing keywords and key phrases to drive more traffic. And the more traffic is directed to your website; the higher your ranking will be on the SERP. Search engines are also on the lookout for genuine and high-quality content pages. So if your website contains unique articles and competitive keywords or key phrases, it has better chances of boosting its rank.

5 SEO Writing Tips

  • Apply the Inverted Pyramid Technique. Whereas the main ideas are written in the first paragraph. It begins with an introduction that draws to further detail then builds a conclusion.
  • Construct a winning and optimized title tag. Acing your headline helps in boosting traffic.
  • Make your meta description eye-catching as well. It will positively impact the target audience if you can describe your article in a nutshell.
  • Don’t use keyword stuffing. It makes your content look spammy to search engines.
  • Lessen the use of a massive block of texts. Composing shorter sentences makes your content more readable and comprehensible

Link building is the process of getting other websites to link back to your site. It drives referral traffic and increases the website’s authority and credibility. It is one of the many tactics used in Search Engine Optimization because links are signed for Google that your site has quality resources. As a result, a website with more quality backlinks tends to achieve higher rankings.

  • Establish internal link building – Have more links on your website that direct to your site pages.
  • Create local business citations – Include your name, address, phone number, and website address (NAPW) on business listing directories.
  • Build links on trusted sites – Use resource links from trusted websites.
  • Set up connections with social media platforms – Get active in social media and do engaging posts.
  • Comment on blogs to earn backlinks – You will leave a backlink that gains traffic when you comment on a blog.

Web Analytics

Web Analytics is the process of measuring, collecting, analyzing, and reporting web data to optimize your website. It helps in tracking the visitors to your site. You will be able to know their details, their length of stay, and many more. In that case, you may determine what modifications you need to improve your website. And consequently, it will enhance the user experience.

5 Web Analytic Techniques

  • Identify your target audience and check their age, gender, location, and interests.
  • By determining their age, know which platforms you should aim at posting more of your content.
  • Customize how to deliver your articles given their genders in a nutshell.
  • Notice the language that most of your visitors use to see if you’re going to need translations.
  • Scale down your geographic target by considering most of your visitors’ locations.

Local SEO

Local SEO is the practice of optimizing your website to increase traffic from local searches. It helps in promoting the product or services of a business by boosting brand awareness through local rankings. It is most recognized through Google Local, Google Maps, and traditional Google Search results on Google SERP. Accordingly, local results are based primarily on relevance, distance, and prominence.

10 Local SEO Tips

  • Get listed on Google My Business
  • Do Keyword Research based on your preferred location
  • Optimize URL, Title tags, Headers, Meta Description, and Content
  • Create a locally-focused content
  • Add a location page to your website
  • Improve internal links
  • Make sure your website is mobile-friendly
  • Ensure that your website has your name, address, and phone number
  • Get listed in local directories and citations
  • Join social media channels and promote your website